Ohio Tax Amnesty
Working closely and diligently with The Ohio Department of Taxation, we rolled out an integrated Tax Amnesty campaign. It started with launching a comprehensive yet comprehendible microsite that reinforced the feeling of expertise in the field. This became the home base for media assets such as digital banners, email blasts, paid social media and TV. The campaign drove 58 million impressions, 115,000 micro-site visits with 46% of total traffic clicking the CTA.
